Creative’s Guide to Social Media

With Monica Davidson from Creative Plus Business: Social media is a complex and challenging marketing tool for a lot of creatives, as it can be very difficult to find a balance between constantly updating the world just about themselves and ignoring the platforms entirely! ‘Creative’s guide to social media’ is a friendly, up-to-date and interactive workshop for beginners that covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.

With a focus on people selling in the arts and creative industries, this workshop will cover:

+ A new and different definition of social media to consider for the arts and creative marketing.

+ The basics of social media marketing, regardless of which platform you choose.

+ The strategic process behind using social media for marketing, including return on investment.

+ Understanding audience and finding out what your followers and fans want and need.

+ Choosing the right social media, from the most used and popular platforms right now.

+ Content creation tips and ideas for all the most popular platforms.

+ Using other methods and staying up to date.

Resources and templates will also be provided to create a social media marketing action plan.

FREE, bookings required.    https://mybusiness.service.nsw.gov.au/business-connect/event/cxlxgsw3ew?from=business-connect

Presented by Arts OutWest with Creative Plus Business. Funded by Service NSW Business Connect.